Automate
The workflows eating your week, running on their own.
We map the work your people dread, automate the ones that pay back, and train your team to run it. The first automation is live within a month.
How automate engagements workFor owner-run and mid-sized businesses.
The work your team dreads, gone. The software you've been waiting on, shipped.
We automate the workflows eating your week and build the tools you've been quoted a year for — in weeks. Two senior operators who still do the work themselves. No handoffs, no deck.
- First result live within 30 days
- You own every line of code
- No retainers, no lock-in
Sound familiar?
- “Someone spends every Friday pulling numbers out of three systems into the same spreadsheet.”
- That spreadsheet builds itself. The systems talk to each other, your team gets Friday back, and the numbers stop drifting.
- “We got quoted six months and six figures for software we need this quarter.”
- A working version in your people's hands in weeks, scoped to what you'll actually use, on a foundation you won't have to rebuild.
- “I'm making technology decisions with nobody to check my thinking.”
- A CTO and a CPO in the room for every call. We'll tell you what to build, what to buy, and when the right answer is neither.
Weeks
to a working version in production — not quarters
Both of us
a product brain and an engineering brain on every decision
Yours
code, infrastructure, and docs in your accounts from day one
Runs without us
your team trained to own what we build
Three ways we help.
Every engagement gets a product brain and an engineering brain — so what ships is right, and what's right ships.
Build
The software you need, in users' hands in weeks.
Product, design, build, and deploy in one loop. Scoped to what you'll use, built on boring, proven infrastructure a future team can take over.
How build engagements workSteer
A CTO and a CPO on call, without the payroll.
Fractional leadership for the decisions you shouldn't make alone: what to build, what to buy, who to hire, and when to say no.
We also take on org design and product & technical due diligence when a client needs a straight answer about a team, a codebase, or a company.
How it works
- 01
The first call
Thirty minutes, both of us, no deck. Bring the problem. You leave with a straight read on whether we can move it — and if we can't, who can.
- 02
A focused first sprint
Two to four weeks, tightly scoped. You get something real at the end — a prototype in users' hands, an automation in production, or a plan with honest estimates. Every time.
- 03
The long counterbalance
Keep us as long as we're earning it — fractional leadership, embedded building, or judgment on call. The measure is simple: things ship, and your team gets stronger.
Who you'll be working with.
The name is the method. A product brain and an engineering brain, pulling in opposite directions on every decision until the answer holds. You get both of us, on every engagement, with nobody in between.
Logan Fisher
CTO · the engineering brain
Designer-turned-engineer who still builds. Ten years at ParkHub — senior engineer to Chief Product & Technology Officer — owning the architecture, the team, and the code itself. He has rebuilt platforms without stopping the release train, and he still writes the code he's accountable for.
Logan on LinkedIn
Danielle Edsell
CPO · the product brain
A product leader trusted to run engineering. Six years at ParkHub — PM to VP of Product to Interim CTO — then Staff PM at Twilio, plus years advising startups on product process, roadmaps, and the kind of change that actually sticks.
Danielle on LinkedInSix years shipping the same product, side by side. We've already made the trip we're offering to guide — and the mistakes you're trying to skip.
Tell us what's stuck.
A product that won't ship, a workflow eating your team's week, a call you don't want to make alone — thirty minutes with both of us, no deck required.
We read everything ourselves — you'll hear back within one business day.
Book a call