Rapid Product Iteration
A two-week feature shouldn't take two months. We collapse the queue between idea and shipped — no handoffs, no waiting.
PRODUCT × TECHNOLOGY CONSULTANCY
CounterBalance
Two operators — a CTO who still ships and a CPO who's run engineering — for companies that need working product, not another deck.
$200K → $76M
revenue scaled at ParkHub
$100M
exit to LLR Partners
A · B · C
funding rounds raised
30+ yrs
combined operating experience
WHAT WE DO
Both of us. Every engagement.
Every problem below gets a product brain and an engineering brain — pulling in opposite directions until the answer holds.
Greenfield Development
Zero to production with a team of two. Product, design, build, and deploy in one continuous motion.
AI Enablement
Anyone can build the demo. We make AI real inside the systems you actually run — your data, your permissions, your edge cases.
Process Automation
We find the workflows your people dread and make them disappear. The calendar collapses to the real work.
Org Design
Teams shaped around outcomes, not org charts — built for how product gets made in the AI-native era.
Product & Tech Due Diligence
We've sat on both sides of a $100M deal. We know what to look for, and where it usually hides.
THE COUNTERBALANCE
Opposing forces. One direction.
Logan Fisher
CTO · TECHNOLOGY
Designer-turned-engineer who still builds. Ten years at ParkHub — senior engineer to Chief Product & Technology Officer — owning architecture, the org, and the code itself. Led technical due diligence on acquisitions and the platform modernization that kept a scaling company fast.
LinkedIn ↗
Danielle Edsell
CPO · PRODUCT
A product leader trusted to run engineering. Six years at ParkHub — PM to VP of Product to Interim CTO — then Staff PM at Twilio, and years advising startups on product process, roadmaps, and change management that actually sticks.
LinkedIn ↗Six years in the same trenches at ParkHub — $200K to $76M, three raises, a $100M exit. We've already made the trip we're offering to guide.
START THE CONVERSATION
Tell us what's stuck.
A product that won't ship, a team that won't scale, a deal that needs a second look — thirty minutes with both of us, no deck required.
Book a call